The News Journal from Wilmington, Delaware • Page 1

CREATIVE SNACKS FOR AstraZeneca's Crestor ads payoff BUSINESS, B6 i mKw iHiw -j 1 I THE GAME (VI LIFE own s' 1 ft 0C i www.delawareonline.com 50e FINAL EDITION WEDNESDAY Jan. 31, 2007 7 7 4. News I II II III I i ELECTION 2008 Fans getting revved up for Super Bowl ads And companies scramble to stand out from crowd il.Ji.mjl.il l.i M.I. u.n.,.1 mmx hi.im,,.., -a J- 1 I i "-rvry -Tf1 r-' The News JournalJENNIFER CORBETT Sen. Joe Biden plans to announce his second run for president today with an online message.

Then, at 1 1 p.m., he'll appear on Comedy Central's "The Dally Show with Jon Stewart." Area groups mobilize to keep Wyeth work here Maine area interested in mural in WSFS building By MAUREEN MILFORD The News Journal A monumental wall mural by N.C. Wyeth that was in danger of becoming homeless now has several area organizations vying to take it in. The fate of the 60-by-19 painting, "The Apotheosis of the Family," has been uncertain since 2005 when WSFS Bank in Wilmington announced plans to move from North Market Street to a new headquarters on Delaware Avenue this spring. are thrilled and delighted with the response from the community in joining us in our quest to keep the mural in the region," said Stephanie Arnold, communications manager with the bank, which commissioned the painting for its 100th anniversary in 1932. The bank owns the painting until the building is sold in early April.

Local art lovers expressed fears last week that the work could leave the region when they learned the Penobscot Bay Regional Chamber of Commerce in Maine sent out e-mails to 900 members with the request that the community brainstorm "to find a new home for this Wyeth work" on the Maine coast. The Down East area has long been the summer home of the Wyeths, whom the community considers family, the chamber said. Organizations in Delaware and Chester County. that also consider the Wyeths family rallied. Not only did institutions offer to take the mural, some citizens said they would lend financial support to keep the mural from leaving the area.

As part of the WSFS Bank headquarters project, it struck a deal to sell the building with the mural for about $4 million to Wilmington real estate developer BucciniPollin Group Inc. The developers originally said they would incorporate the mural into the conversion of the building into offices, apartments or a hotel. But Christopher Buccini, a partner in the development company said last week it's unlikely the mural could be See MURAL A5 BicOem to make it officia odd Comedy Central? By ERIC RUTH The News Journal This year's Super Bowl commercials are bound to be surprising. Funny Sentimental. Bawdy Some of them may even be good.

But these days, that's not so crucial. In the high-stakes world of strat-ospherically priced television marketing, advertisers have learned that just being good is sometimes not good enough to catch the attention of viewers, said John Antil, associate professor of business administration at the University of Delaware. That's especially true in an age when Internet phenomena such as YouTube have upended the once-stable platform of mass-market media. "Now we're in that era where we want all these relationships with consumers, and it's becoming more and more difficult to do that through the mass media, because there are so many alternatives," said Antil, who has spent years studying, criticizing and occasionally enjoying the keenly anticipated ads that are traditionally unveiled on Super Bowl Sunday. He has come to recognize that the Web is exerting a growing presence on how the commercials are made and how they are viewed.

Using the Web, several companies asked consumers to produce their own commercials this year, promising to air the winning entry during the game. Because of the Web, companies know that a successful commercial will be spread "virally" to an an audience far broader than Sunday's broadcast could provide. Thanks to the user-driven dynamics of today's broadly defined "media," even a commercial that is atrociously inept and completely inappropriate may end up being thoroughly successful at its goals, he noted. And for those that are "merely" good, advertisers can be satisfied that they have at least been seen by a TV audience that is uniquely diverse, widely dispersed, See ADS A9 Online pitch, TV spot 'par for 21st century' ASK JOE BIDEN WHAT: Sen. Joe Biden talks with people in an online discussion about his campaign for president.

Biden e-mailed his supporters an invitation Tuesday to participate. WHERE: Live webcast on www.joebiden.com WHEN: 8 p.m. Thursday HOW: E-mail questions to AskJoejoebiden.com. Counting on experience to set him apart A2 But in true cyberage style, today should provide Biden with plenty of national exposure, including the debut of his campaign Web site and an appearance on, of all networks. Comedy Central.

Biden's rollout even his segment on "The Daily Show with Jon Stewart" tonight is par for the 21st century course, said Stu Rothenberg, editor and publisher of a biweekly political newsletter that bears his name. See ANNOUNCEMENT A2 By CRIS BARRISH The News Journal When Sen Joe Biden launched his first bid for president in the 1988 campaign, he did so the old-fashioned way: with a flag-waving rally surrounded by hundreds of supporters at the Wilmington train station. Today, when the Delaware Democrat announces his second run for the Oval Office, the process will be, well, different. No rally. The candidate will barely even be in his home state.

ONLINE EXTRAS Read more about Joe Biden View a timeline of his career Watch his announcement video See where he stands on the issues View more photos and video www.delawareonIine.com Builders of Stonehenge may have called village home Man awarded jury trial in suit vs. no-show priest ON THE WEB National Geographic: www.national geographic.com Stonehenge Riverside Project: www.shef.ac.uk archaeologyresearch stonehenge l.w'C1 i An aerial photograph shows researchers' excavation trenches at Durrington Walls. APADAM STANFORD Kenneth J. Whitwell said he was molested in the 1980s. By RANDOLPH E.

SCHMID Associated Press WASHINGTON A village of small houses that may have sheltered the builders of the mysterious Stonehenge -or people attending festivals there has been found by archaeologists studying the stone circle in England. Eight of the houses have been excavated, and there may be as many as 25 of them, Mike Parker Pearson of Sheffield University said at a briefing Tuesday. The ancient houses are at a site known as Durrington Walls, about two miles from Stonehenge. It is also the location of a wooden version of the stone circle. The village was carbon-dated to about 2600 B.C., about the same time Stonehenge was built.

The Great Pyramid in Egypt was built at about the same time, Parker Pearson said. Julian Thomas of Manchester University noted that both Stonehenge and Durrington Walls have avenues connecting them to the Avon River, indicating a pattern of movement between the sites. "Clearly, this is a place that was of enormous importance," he said. The researchers speculated that Durrington Walls was a place for the living and Stonehenge where cremated remains have been found was a cemetery i. a.w.

a-. aai 3m- By BETH MILLER The News Journal WILMINGTON The defense table remained empty in Courtroom 6B at U.S. District Court early Tuesday morning, the court's deadline for the Rev. Edward Smith to respond to allegations that he had molested an Archmere Academy student in the 1980s. Smith never showed up.

That meant Navy Cmdr. Kenneth J. Whitwell, 38, won his lawsuit against the Norbertine priest he says sexually abused him during skiing trips to Vermont in 1984 and 1985. And he won something else, too. Chief District Judge Sue L.

Robinson granted his request for a jury trial to determine what, if any, damages are due him. "The most important thing is that finally a victim in Delaware gets to have a day in court and tell his story publicly before a jury of his peers," Whitwell said. That trial is scheduled to begin March 29. In a Nov. 30 hearing, Robinson dismissed Archmere, the Catholic Diocese of Wilmington and Bishop Michael A.

Saltarelli as defendants in the case, saying the statute of limitations had expired. Whitwell plans to appeal that decision. Smith remained a defendant because he had never See WHITWELL A6 F3 I and memorial. The wooden houses at the new site were square and about 14 feet along each side. They were almost identical to stone houses built at about the same time in the Orkney Islands off the coast of Scotland, Parker Pearson said.

He said there were indications of bed frames along the side walls and of a dresser or storage unit of some sort on the wall opposite the door. Stone tools, animal bones, arrowheads and other artifacts were uncovered in the village. Remains of pigs indi cated they were about nine months old when killed, which would mark a midwinter festival. Stonehenge was oriented to face the midsummer sunrise and midwinter sunset, while the wooden circle at Durrington Walls faced the midwinter sunrise and midsummer sunset. Durrington appears "very much a place of the living," Parker Pearson said.

In contrast, no one ever lived at Stonehenge, which was the largest cemetery in Britain of its time. Stonehenge is thought to contain 250 cremations. The Rev. Edward Smith taught at Archmere Academy. INDEX 2007, The News Journal Co.

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